Media and Press

Use the exact public phrases:

• One Star — Excellent taste. Worth choosing.
• Two Stars — Outstanding taste. Worth seeking out.
• Three Stars — Exceptional taste. Worth making a special effort to experience.

Do not replace them with a publication's own scale as though it were the Good Taste Awards meaning.

The following facts may be used with their stated boundaries:

• assessment begins with eight valid responses;
• higher candidates may progress to twelve, sixteen and twenty-four;
• consumer-side assessors remain a strict majority at every stage;
• brand, producer identity, identity-bearing packaging, price and expected result are withheld before independent response lock;
• every eligible assessor has one equally weighted Overall Liking response;
• professional confirmation cannot promote above the calculated candidate;
• every product with a completed first assessment receives a written product comment.

The panel is a defined small panel, not a population-representative consumer survey.

Do not describe a Good Taste Awards star as:

• a food-safety or health certification;
• proof that a product is the best in its category;
• a vote by consumers as a whole;
• an expert-only judgment;
• a guarantee that everyone will like the product;
• a company-wide award;
• a ranking against named competitors.

Check the public product record before reporting a star. A producer may hold several individual product results. Use the exact product name, star and current status shown.

A producer statement, purchase link or company description remains separate from the Good Taste Awards assessment comment.

Use the confirmed Good Taste Awards identity and award-mark files supplied for the intended media use. Do not reconstruct, alter or add an unofficial star to the mark.

An image of an awarded product should not place the mark on another flavour or range item. Captions should identify the product accurately.

The standards hub provides standards documents, fixed versions, requirement anchors and terms. Use the verification service for product results and the fixed-version standards pathway where a stable citation is required.

Use the media contact page for institutional, method or product-result questions. Include the intended publication, question, product or document identifier and response requirements.

Good Taste Awards does not disclose individual assessor responses, protected consumer identities, unpublished entries, provisional candidates or restricted review evidence.

If a published article or supplied asset contains an identifiable factual error, use the correction pathway or media contact. Good Taste Awards may provide the current source document without asking a publication to adopt promotional wording.

Contact Good Taste Awards · Read the Standards · Verify an Award